Choose your path to growth.

Get started today with your free Base plan, and upgrade as you scale to unlock more powerful tools and workflows.

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Base

Perfect for single core facilities getting started

$0/month
Most Popular
📈
Essential

For university deployments with up to 5 cores

$1,400/month
Pay Annually - Save 20%
🏢
Enterprise

Genome centers or institution-wide rollouts, including multi-campus

Contact Us
Facility & Services
Max core facilities
1
Up to 5
Unlimited
Max services listed
10
20/facility
Unlimited
User accounts
2
Up to 5/facility
Unlimited
Storefront design
Basic
Logo + Color Palette
Customizable
Operations
In-app messaging & email notifications
Payment & payout processing
Results/data delivery
Link sharing only
Hosting up to 10 TB
Negotiated storage
Automatic Quotes
INTEGRATIONS
LIMS API integrations
2
5
Custom integrations
3
Analytics
Analytics
Basic (KPIs in page headers)
Advanced (enterprise-wide
dashboard)
Custom Dashboards & Reports
Security & Compliance
Security & compliance
Support
Onboarding
Manual
Whiteglove
Dedicated FAS
SLA
Best effort
Priority
Response time guarantee
Training sessions
One-time onboarding &
configuration
$0
$15,450
$22,550
Buyer Platform Fee
5%
Merchant of Record
Institution
Institution or GRAVL
Institution or GRAVL
*Pricing Note:Your core pays only the subscription. Buyers cover the 5% platform fee at checkout.

Get Started with GRAVL in 3 Easy Steps

Sign Up for Base Tier

Create your account and launch your ready-to-use storefront, no IT lift required.

Configure & Explore

Add services, set pricing, and test quoting and ordering workflows.

Launch & Upgrade Anytime

Start accepting orders and unlock advanced features as your needs grow.

Frequently Asked Questions

Can we integrate with existing systems?

Yes. GRAVL uses modern APIs to integrate with your existing lab management systems, billing, and reporting tools. Unlike older LIMS-style setups, there’s no months of customization or heavy IT lift, connections are lightweight, fast, and built for today’s cores.

What makes GRAVL different from a LIMS?

LIMS were built for tracking data, not modern cost recovery. GRAVL is the storefront and payments layer, fast to deploy, no IT required, and focused on helping cores capture revenue and prove impact. It can work alongside your LIMS, not replace it.

What does “Merchant of Record” actually mean?

It means your institution only needs one contract with GRAVL. We then handle all buyer agreements, payments, and refunds. Your core receives predictable, auditable revenue while staying shielded from admin and payment risk.

Do we have to use GRAVL as Merchant of Record?

No. You can start in facilitator mode, where your team manages invoicing. If you want GRAVL to handle contracts, payments, and refunds on your behalf, you can upgrade to Merchant of Record later. It’s optional.

How does GRAVL help with compliance caps?

GRAVL can’t erase federal caps, but it makes every dollar you do recover transparent, auditable, and treated as a direct cost, not overhead. That means cleaner reporting and less admin stress when audits happen.